Ripple Makes a Comeback: XRP Set to Reenter US Market Following a 3-Year Break
Ripple Makes a Splash in the American Markets After 3-Year Hiatus
Leading crypto network Ripple is making a comeback in the US after a three-year absence, bringing its XRP product to the forefront. Senior Director Oliver Segovia announced the news on LinkedIn, highlighting Ripple’s dedication to expanding its presence and building its brand.
To address the fact that 90% of Ripple’s business is conducted outside the US, the company is planning to introduce product updates driven by its Money Transmitter Licenses (MTLs) that cover most US states. By doing so, Ripple aims to utilize its global reputation in the crypto and blockchain industry to provide efficient solutions for cross-border transactions.
Fintech Extravaganza in San Francisco
In an effort to engage with the fintech community, Ripple will be hosting a meetup at its San Francisco headquarters in January. The event will feature a panel discussion led by Brendan Berry and Pegah Soltani, heads of products at Ripple, and will be moderated by Joanie Xie, the US Managing Director. Industry experts from Adyen and Marqeta will also be in attendance.
Global Recruitment Drive
Ripple is not only focused on expanding its network but also actively recruiting talent worldwide. They are targeting major cities such as London, Toronto, San Francisco, and Bangalore. This dual approach demonstrates Ripple’s commitment to both network expansion and business growth.
Ripple’s Impact in the US Markets
Ripple’s payment service relies on its native token, XRP, which acts as a bridge currency. This unique approach allows for lightning-fast transactions at a significantly lower cost compared to traditional methods. As Ripple prepares to introduce XRP to the US market, there is anticipation for a significant impact, similar to the remarkable growth observed in other countries.
In conclusion, Ripple’s return to the US markets is highly anticipated, as it brings its innovative products and solutions to a new audience. With a focus on expanding its network, engaging with the fintech community, and recruiting talent globally, Ripple is poised for continued success in the crypto and blockchain industry.